I am really digging the wand on this thing. It is extra long and it picks up a nice amount of the gloss. There is a light rose scent to the gloss (as with most of Rimmel's lip products) but it doesn't bother me.
Here is a swatch of Lights, Camera, Action by sunlight so you can see the dense shimmer. It is a pale peach base and is really pretty.
And here is the same swatch in artificial light. If you are looking for crazy intense pigment, you won't find it here, but if you are looking for shine, this has it in spades.
Although it doesn't lend much color to my lips, it makes them look fuller and very glossy. I love the texture of this gloss as it sticks around for 4 hours (2 less on me than their claim) but never feels tacky. This is also a great layering gloss to amp up any lipstick.
Overall, fun summer cheap thrill! Have you tried the 3D gloss yet?