It isn't the highest pigment level, but it applies much more smoothly and opaquely than their old shadows. The color is fun and a little more complex than your average blue shadow, and it layers well.
Here is "Deep Dive" taken with a flash. It has a nice shimmer to it, but no glitter chunks. These do not wear amazingly well alone, but I always advise wearing primer anyway. With primer, you can get all day wear out of the Clinique All About Shadow Singles.
I think this color is a perfect jewel tone for fall. Have you tried any of Clinique's re-vamped eye shadows yet?