On my lips...pretty, but lacking the wow factor I craved. However, I won't write this gloss totally off. It truly does make my lips look full and moisturized. It was also comfortable to wear once I got enough on my lips, had decent staying power (a couple of hours), and was very shiny.
Overall...Lipstick Queen Big Bang Theory Illusion Gloss didn't blow me away with the red option (but I do have high standards when it comes to reds now, since I have too many to count); however, I will be checking out their neutral colors. I think I was too caught up in the look of the red to realize that the nude shades we pretty as well and probably really do the formula more justice.
If you are looking for a solid red gloss---Energy is for you, but if you have an arsenal of red lipsticks and glosses, this is nothing out of the ordinary.